BIBI, A.; CHAUDHRY, M. Y. .; CHUGHTAI , M. U. . Ethical Data Analytics in Personalized Digital Marketing: A Cross-Cultural Study. Journal of Social and Organizational Matters, [S. l.], v. 4, n. 1, p. 593–615, 2025. DOI: 10.56976/jsom.v4i1.368. Disponível em: https://www.jsom.org.pk/index.php/Research/article/view/368. Acesso em: 4 feb. 2026.