BANO, A. . Expanding the Scope of Relationship Marketing: Examining the Role of Emotional Values and Personal Factors Variables in Enhancing Customer Retention. Journal of Social and Organizational Matters, [S. l.], v. 5, n. 1, p. 328–347, 2026. DOI: 10.56976/jsom.v5i1.404. Disponível em: https://www.jsom.org.pk/index.php/Research/article/view/404. Acesso em: 17 feb. 2026.