TARIQ, A. .; KHAN, I. U. .; KHAN, F. .; SHEHZAD, N. .; ., M. Social Media Marketing and Purchase Intention: Multi-Mediating Engagement, Brand Equity, eWOM, and Trust. Journal of Social and Organizational Matters, [S. l.], v. 5, n. 2, p. 169–179, 2026. DOI: 10.56976/jsom.v5i2.444. Disponível em: https://www.jsom.org.pk/index.php/Research/article/view/444. Acesso em: 20 may. 2026.