MOON, M. A. .; HANS, S. S. A. .; AMJAD, M. S. .; MEHDI, M. J. .; NIAZI, M. U. K. What Lies Beneath the Tap: Unlocking Digital Trust and Retention. Journal of Social and Organizational Matters, [S. l.], v. 5, n. 2, p. 224–243, 2026. DOI: 10.56976/jsom.v5i2.452. Disponível em: https://www.jsom.org.pk/index.php/Research/article/view/452. Acesso em: 11 jun. 2026.