Moon MA, Hans SSA, Amjad MS, Mehdi MJ, Niazi MUK. What Lies Beneath the Tap: Unlocking Digital Trust and Retention. jsom [Internet]. 2026 Jun. 11 [cited 2026 Jun. 11];5(2):224-43. Available from: https://www.jsom.org.pk/index.php/Research/article/view/452