Vol. 5 No. 2 (2026): JSOM

Articles

• Teacher Education Programs and Professional Competency Development: Implications for Effective Classroom Practice

  Sadia Saleem, Iqra Zia, S. Fatima Rizwan

  01-12

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• Digital Learning Initiatives by Punjab Education Foundation; Online Lesson Planning and Teachers Performance in Rural Areas of Punjab

  Tahira Farooq, Misbah Malik

  13-24

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• Woman’s Empowerment Through Digital Leadership: Exploring How Artificial Intelligence (AI) Powered Tools Can Improve Managerial Decision-Making in Public Sectors of Pakistan

  Hiba Syed, Ayaz Ul Haq, Aurangzeb Zulfiqar Khan

  25-43

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• AI-Driven Purchase Intention in Pakistan’s E-Commerce: The Roles of Personalization, Anthropomorphism, Usefulness, Transparency, Trust, and AI Anxiety

  Muhammad Basit Ali, Syeda Fatima Sunela

  44-71

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• Digital Marketing Strategies and Consumer Purchase Behavior: Examining the Mediating Role of Brand Awareness

  Haider Ali, Zameer Zahid, Inam Ullah Khan

  72-83

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• Impact of Social Media Misinformation on Public Trust in CPEC: A Study on Sargodha University Students

  Waqar Ahmad, Danish Sarwar, Ali Hassan

  84-96

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• Border Conflicts in South Asia: China and United States’ Interests

  Kiran Rasool, Bilal Bin Liaqat, Adnan Nawaz, Imran Wakil

  97-108

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• Understanding the Link Between Financial Crime and Public Values: A Panel Data Analysis

  Asad Ali, Mian Sajid Nazir, Yaamina Salman

  109-125

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• Reverent Republicanism: An Ethical Framework for Human Development and Global Peace

  Saad Malook

  126-125

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